Privacy Policy

Last Updated: September 5, 2026

Mercalix Business Solutions Pvt. Ltd. ("Mercalix", "Company", "we", "us" or "our") respects your privacy and is committed to protecting the information shared with us.

This Privacy Policy explains how Mercalix collects, uses, stores and protects information when you visit our website, contact us, submit an enquiry, register as a supplier or buyer, or engage with us for our agricultural sourcing, aggregation, trading, agency, market-access or related business activities.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on your interaction with Mercalix, we may collect:

Personal Information

• Name
• Mobile number
• Email address
• Business address
• Communication details
• Designation or business role

Business Information

• Company, firm, FPO or organisation name
• GST details
• PAN and other business identification details
• Supplier or buyer information
• Business registration details
• Bank and settlement details, where required

Agricultural & Commercial Information

Where relevant to our business relationship, we may collect:

• Agricultural product or commodity details
• Product grade and quality
• Quantity available or required
• Supply location
• Buyer requirements
• Pricing information
• Purchase and sale information
• Order details
• Delivery information
• Transaction and settlement details

Technical Information

When you access our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Date and time of access
• Website usage information

2. How We Collect Information

We may collect information:

• Directly from you
• Through our website enquiry forms
• During supplier or buyer onboarding
• Through email, telephone or other business communications
• Through commercial agreements and transaction documents
• From authorised representatives of organisations
• From business partners and service providers
• From publicly available business information
• Automatically through website technologies

3. How We Use Your Information

Mercalix may use the information collected for legitimate business purposes, including:

• Responding to enquiries
• Supplier onboarding
• Buyer onboarding
• Understanding supply and demand
• Agricultural product sourcing
• Supply aggregation
• Managing supplier and buyer relationships
• Coordinating commercial transactions
• Managing orders and documentation
• Processing collections and settlements
• Communicating transaction-related information
• Providing customer support
• Maintaining business and transaction records
• Accounting and taxation
• Preventing fraud and misuse
• Improving our website and services
• Complying with applicable laws and regulations

4. Sharing of Information

Mercalix does not sell personal information as a commercial product.

Where reasonably necessary for business operations, information may be shared with:

• Suppliers
• Buyers
• Farmers and FPOs
• Processors
• Agents
• Associations
• Wholesalers
• APMCs and market participants
• Traders
• Logistics and transportation providers
• Banks and payment service providers
• Technology and infrastructure providers
• Professional advisers
• Auditors
• Government authorities and regulators
• Legal authorities where required by law

We aim to share only the information reasonably necessary for the relevant business purpose or transaction.

5. Payment and Settlement Information

Where required for a commercial transaction, Mercalix may collect banking and settlement information.

Such information may be used for:

• Payment processing
• Collection
• Supplier settlement
• Reconciliation
• Accounting
• Taxation
• Transaction verification

Where third-party banking or payment service providers are used, their respective terms and privacy policies may also apply.

6. Cookies

Our website may use cookies and similar technologies to improve website functionality and user experience.

Cookies may be used to:

• Understand website usage
• Improve website performance
• Remember preferences
• Analyse website traffic
• Improve our services

You may control cookies through your browser settings.

7. Data Security

Mercalix takes reasonable technical and organisational measures to protect information from unauthorised access, misuse, alteration, disclosure or loss.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

8. Data Retention

We may retain information for as long as reasonably necessary for:

• Business operations
• Commercial transactions
• Contractual obligations
• Accounting and taxation
• Legal and regulatory requirements
• Dispute resolution
• Fraud prevention
• Legitimate business purposes

Information may be deleted, anonymised or securely disposed of when it is no longer required, subject to applicable legal requirements.

9. Third-Party Websites

Our website may contain links to third-party websites.

Mercalix is not responsible for the privacy practices, content or security of third-party websites. Users are encouraged to review the privacy policies of such websites.

10. Your Rights

Subject to applicable law, you may contact us to:

• Request access to your information
• Correct inaccurate information
• Update your information
• Raise concerns regarding the processing of your information
• Request deletion where legally permissible

Certain information may need to be retained to comply with legal, contractual or regulatory obligations.

11. Changes to This Privacy Policy

Mercalix may update this Privacy Policy from time to time.

Any updated version will be published on this website with the revised "Last Updated" date.

12. Contact Us

For privacy-related questions or requests, please contact: